How We Write

Focus on the user

All elements of our designs support the user's goal by being supportive, helpful, and encouraging.

Put yourself in the user's shoes, and consider where they are in their journey.
Anticipate their needs.
Don't assume that the user has prior knowledge or a deep level of understanding.

Get to the point

Be concise and direct; use language that's clear and easy to understand.

Don't over-explain and skip articles (“a,” “an”, and “the”) for the best scannability, comprehension, and task completion.
Use active voice when possible.
Avoid jargon and abbreviations, but explain them when they can't be avoided.
Keep sentence structure and word choice consistent—avoid using language that's overly complex or inaccurate.

Make it accessible

Use language that's inclusive and understandable.
Test content to make sure assistive devices convey the intended message.

Terms and Usage

Preferred Terms

Driveway Glossary

Abbreviations and Acronyms

Formatting