Content Patterns

Accessibility & Inclusivity

Form Error Messaging

Driveway strives to create a comfortable space for people to buy, sell, and service their vehicles.

The Driveway Content Design Standards make this possible by laying out standards for consistency, efficiency, and scalability in content creation across a variety of channels.

What you’ll find here

Voice and Tone definitions and usage
Commonly used terms, standardized spellings/forms, and definitions
Formatting conventions such as capitalization, punctuation, and numbers
Guidance on crafting the right message at the right time, supporting our audiences, and reflecting our design principals through content
Content specific A11y guidance
Reusable text snippets
Links to useful tools and references

What you won’t find

Marketing or brand strategy
Technical implementation guidelines or details
Strict rules or mandates