The Driveway logos and symbols are simple and impactful, so that our brand is recognizable. Our illustrations, including the logos, are fun but effective, without being distracting.
The primary logo uses neutral-800 and primary-500 as its colors.
Use the approved primary logo in all brand expression.
Spacing around the logo should be no smaller than the length of the car graphic.
The logo mark is to be used as an embellishment and not entirely on its own. Like the primary logo, spacing around the mark should be no smaller than the length of its car graphic.
While the primary logo should be the first choice, it is only displayed on a white background. For designs that include other imagery or a colored background, simple black-and-white variations may be used.
All black is used for single-color or strict black-and-white applications.
A white or reversed logo is to be used over dark-colored, or photographic backgrounds.
As a general rule, do not alter the color, proportions, or layout of the logo unless explicitly approved.
Always ensure the logo has proper contrast with its background, especially when displaying over an image.
Do not alter or customize the logo color.
Do not add an outline to the logo.
Do not reverse the logo colors.
Do not display the logo at an angle.
Do not add drop shadow to the logo.
Do not stretch or distort the logo.