Like labels, all list items should be clear and concise. They use sentence case capitalization but skip punctuation.
Items in lists should flow smoothly and:
- Be parallel in form
- Not start with the same word (this makes it more difficult to scan and quickly process the information)
- Use sentence case, with or without punctuation
- Include a period if all list elements are full sentences
- Skip the period if the list items are fragments or single words
- Don't mix the two, either end each bullet with a period or don't end any with a period