Like labels, all list items should be clear and concise. They use sentence case capitalization but skip punctuation.

Items in lists should flow smoothly and:

• Be parallel in form
• Not start with the same word (this makes it more difficult to scan and quickly process the information)
• Use sentence case, with or without punctuation
• Include a period if all list elements are full sentences
• Skip the period if the list items are fragments or single words
• Don't mix the two, either end each bullet with a period or don't end any with a period