Driveway Illustrations Figma Library (Employees Only)
We use illustration to enhance or explain concepts, never just as decoration. Using both illustrations and photos in our products can enhance the experience, and to ensure we choose which one to use correctly and consistently, bear in mind the purpose and the effect we’re trying to achieve. Check out this guide to help you make the right decision.
Our illustrations partner with our written content to give shape to Driveway’s voice and identity. Use illustrations that are:
Eight unique characters have been created in alignment with each of Driveway’s primary user journeys.
We add depth to our stories by using these relatable characters. Each of the characters is based on a diverse persona and follows our users along a particular journey or process. Users can relate to the characters as they demonstrate a step or interaction along the way.
Our established characters and stories represent our users—they evoke understanding and empathy. They represent different ages, genders, races, and other outward indicators of identity.
Read more about how we create content that's inclusive and accessible here.
Illustrations depicting people, specifically our characters, leverage the Monk Skin Tone (MST). MST, a 10-shade scale, helps improve color and racial representation in visual Google search results. We also have a specific Driveway Hair Color scale.
