Clear, concise headings provide users with important information regarding the context of a screen, form, or smaller sections of content. A logical hierarchy of headings and subheadings helps everyone with way finding, scanning, and processing information, but is particularly helpful for those using assistive devices. Users who rely on screen readers, keyboard navigation, or other technology to assist with their experience can’t make their way around without a map laid out on the screen.

See Headings under Foundations for more information on SEO, visual representation, and semantic hierarchy of headings.

Headings should:

• Provide context for the content that follows
• Be brief, clear, and concise (ex. Options)
• Use title case capitalization
• Or take the form of a question (ex. What is the condition of the car?)