Driveway's design principles exist to serve our broader mission of providing a comfortable car buying experience for everyone.

Make a good impression

Our designs are friendly, inviting, and down-to-earth – genuinely charming! We are professional, but never at the cost of our users feeling welcome, comfortable, and in control when visiting us.

Related terms: Approachable, Conversational, Plain Spoken

Be an open book

Our work is honest in its communication and never misleading. We educate and inform users so that they can confidently make decisions when doing business with us.

Related terms: Clear, Upfront, Transparent

Pave the way

Our decisions prevent errors and distractions, and redirect users when things go astray. We provide our visitors with what they need before they even know what's possible.

Related terms: Intentional, Helpful, Smart

Put people at the heart of everything we do

Our experiences center around the user's needs and preferences, creating designs that are intuitive, responsive, and enjoyable. We actively seek user feedback and iterate our designs accordingly.

Related terms: Empathetic, Flexible, Accessible